The Digital Commerce Platform is an end-to-end solution designed to transform how Elsewedy Electric engages with both business partners and end consumers. Built on a modern technology stack (.NET, Flutter, MySQL, Vue/React) and powered by IBM Watson AI, the platform delivers a scalable and intelligent digital ecosystem. It operates on a unified infrastructure supporting both B2B and B2C channels, with tailored user experiences and seamless integration with key enterprise systems including Oracle Fusion, Salesforce, and 3PL logistics.

We developed a full-lifecycle digital commerce ecosystem delivered across three strategic phases: core launch, operational enhancements, and AI-driven expansion. The initial phase focuses on launching a robust B2B & B2C eCommerce platform across web and mobile, enabling users to browse, review, and purchase products with ease. For B2B users, it includes advanced features such as project creation, combined datasheets, and detailed technical product evaluations. With unified architecture and AI-powered capabilities, the platform enables Elsewedy Electric to enhance customer experience, streamline operations, and scale its digital transformation efficiently.